2014년 4월 1일 화요일

Disney movie 'Frozen' producer Del Vecho talks about Korea, most successful market outside of U.S.


Oscar-winning Disney movie's producer Peter Del Vecho visited Seoul to take part in a seminar hosted by South Korea's culture ministry from March 31th to April 4th.
He talked about reasons for Frozen's remarkable success in Korean market, how the film's success might shift Disney's strategy, and whether fans can hope for a Frozen franchise in future at Samsung coex mall on 31th.

He answered when asked why Frozen was such a smash hit and spawned countless K-Pop covers of 'Let It Go' in South Korea.
"With a population of just 50 million, South Korea was easily Frozen's most successful market outside of North America, contributing $77 million towards the film's record $1.06 billion haul.
The film has resonated on such a personal level with so many people. I think they identify with the characters and the music – as I understand it, Koreans love music and musicals, and [Frozen's] music certainly brings a lot of heart and warmth as well as humor to the movie. I think all those things combined [contributed to the film's success here]. We feel very honored."

"Korea has always been an important country for us in terms of our films. Korea is the number one market for Frozen outside of the U.S. Other countries are working hard to take that title but we are very pleased that it's Korea… I also know that Avengers is shooting here; in fact I heard they shot yesterday."

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