2014년 4월 30일 수요일

Two Korean Electronic giants, Samsung and LG duke it out in China with celebrity marketing


Capitalising on the popularity of SBS's drama "You Who Came From The Stars" actors Kim Soo Hyun and Jun Ji Hyun, Samsung Mobile in China has appointed the onscreen couple as brand ambassadors. The two Korean celebrities will rake in NT$60 million (approximately S$2.5 million) worth of endorsement fees in total.
Their coverage of endorsement includes all Samsung products such as galaxy s5, home appliances and many more.

According to media reports, Kim Soo Hyun and Ji Hyun will appear on Samsung China’s print and TV advertisements, rivalling competitor LG China’s ambassador Lee Min Ho. Last month, The drama "Heirs" star landed the endorsement deal for a lucrative NT$35 million (S$1.45 million).
He signed as an endorsement model for LG which also covers all the products such as smart phones, appliances and all other major electronics.

Both actors were chosen to promote such companies in order to attract the market in China. Both companies were positive that Lee Min Ho and Kim Soo Hyun would be effective endorsers since they have been very popular in China.


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