2015년 1월 22일 목요일

Apple Is Threatening Samsung and LG's Mobile Dominance in Korea


The Korean smartphone market has been considered a “graveyard” of foreign brands.
Samsung and LG rose to dominate the local market so heavily for many years but Apple has set sales records for itself in Korea courtesy of the iPhone 6 and iPhone 6 Plus recently.

On 21st, Wall Street Journal and other major foreign press reported citing the market investigation result of counter-point, market research agency.

Apple claimed 33 percent of the market last November, more than doubling the 15 percent share it held prior to the launch of the iPhone 6 and 6 Plus. This puts it well ahead of South Korean brand LG (14 percent) and not far behind Samsung itself, whose market share slipped from 60 percent to 46 percent.

"No foreign brand has gone beyond the 20 percent market share mark in the history of Korea’s smartphone industry," said Counterpoint mobile analyst Tom Kang in a press statement.

Shares of Apple rose significantly in Japan and China as well.
In the first quarter of 2015, Apple's iPhone sales are expected to hit  record high.


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