2016년 4월 1일 금요일

South Korea want to mimic the success of "Winter Sonata" with “Descendants of the Sun”


“Descendants of the Sun” is a 16-episodes drama telling a love story between an army captain and a female doctor, who are on a mission together in a fictional war-torn country called Uruk to save lives.
The drama achieved an immense success in Asia especially in China and other part of globe such as middle east even though having only aired 10 episodes so far.
The drama was translated to over 32 languages and it’s expected to gain more popularity with upcoming episodes.

The Ministry of Culture, Sports and Tourism confirmed the upcomming Hallyu Expo in China and drama “Descendants of the Sun” tour site commercialization plan at Hallyu planning group meeting held at Nuridream Square, Mapo-gu, Seoul on March 31.
Hallyu planning group unveiled the plan to turn filming sites into tourist destinations during a meeting.
The filming locations include 'dal.komm coffee' chain stores around Seoul, Gangwon Jeongseon Samtan art Mines and Taebaek Hanbo mine, Camp Greaves at Paju demilitarized zone(DMZ).


Nami Island, one of filming locations of mega-hit drama "Winter Sonata" which aired on 2002 has been attracting nearly one million tourists annually and the 2013-2014 drama "My Love from the Star" brings some two million tourists a year into South Korea.

The “Descendants of the Sun” was not over, but South Korean and Chinese tourists are already rushing to the filming spots to reenact the romance between the Song couple.

There has been some market speculation that the drama will generate more than three trillion won (2.7 billion US dollars) worth of economic effects.


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